The different types of creative processes for the different services I provide.
I love the process around logo design, logo design is not an instantaneous idea for me. I need time to be able to think of the different feelings and messages the client wants to convey and how that relates to the icon, wordmark and font. It’s not something that starts on the computer, I need to draw, scribble and dream about it first. Logo design is a problem that needs to be solved. I will inevitably hit a wall where the problem is unsolvable and I will get frustrated and then I break through which feels amazing.
I then head to the computer to translate it into a digital form that can be used in print and web. Logo design has to work in all mediums the client requires and consideration for that needs to be made at beginning of the process rather than at the end. The final result of logo design is always better than I imagined. It gives me such a thrill because it really is a problem solving exercise.
How do I convey these qualities of a business in the simplest possible way using hand drawing icons and fonts? I absolutely love the process. Designers out there, what is your process for logo design?
Photography is a much different design process and it really depends on the type of photography. The difference between composite or product photography and lifestyle photography for instance is with composite/product I get to plan the focal length, height, capture, shutter speed and light balance well in advance so when it comes to shooting there’s a bit of room for movement because I know where I need to be.
Lifestyle photography is a totally different kettle of fish. I take into account the lighting, the subject, mood, and my fingers adjust the settings accordingly. I don’t have a studio but I feel that studio shooting would be much easier as everything is more controlled, I’ll see if thats true when I get one! That is the joy of lifestyle photography, I can’t wait to see what sort of photograph I am going to get as it’s truly in the moment. All I know is that I want to capture connection.
Writing or Copywriting
I’ve always wanted to be a writer since I was little and I’ve always loved books. Somewhere along the way my confidence got knocked. I couldn’t write anymore, at college I would find it hard to sit behind a computer and think of words. It wasn’t until I studied copywriting a couple of years ago that I made a breakthrough. I was sitting at the computer trying to think of copy for a mock-ad selling herbal remedies. I sat at that computer for hours trying to write a sentence that worked. In frustration I walked away from the computer and lay on the spare bed upstairs with an old fashioned pen and paper. The copy just poured out of me. Wallah!! Eureka!! This is how my brain works!!!
I researched it and it has something to do with the brain connections between your hand, head and body memory. Is my brain wired this way because I was taught to write on paper first and foremost? How will this effect the creativity of kids today where their main form of communication is via social media? It is also the reason that even though I want to tell my 2.5 year old to not get everything from the cupboard onto the floor, I also know that she’s making valuable mind, body, brain connections, so I don’t…
I literally wrote this blog post talking allowed in my kitchen, writing with a pencil into a notebook.
After finishing the copywriting qualification I had a breakthrough in my writing. Suddenly I was writing the copy for my employers publication on farming and my design process changed drastically since figuring out how my bran works. I will scribble everything down now, if I skip that step, everything after it is a waste of time, the design process will inevitably hit a wall and I have to go back and write/draw it down anyway.
Website design is a planning process, like all my other design processes it all needs to be written down first. From the site pathways, to the buttons, to the colour scheme, to the types of photos needed and what the client wants customers to do and how the website is going to help them to do it. It all gets planned before the build so the build itself doesn’t actually take that long because everything; all the photos and copy have already been prepared in advance. The planning does involve input from the client. I think my way is different from other website designers in that I think about the content and how it effects the conversion pathway and design of the website. It really all needs to be planned at the beginning.
I hope that has given you an insight into how my brain works. I hope it helps someone out there figure out how their brain works! Hopefully a teenager struggling in english like I was!
Tell me what your creative process is? I’m keen to hear it!