Emon and Rose from EP Master Plaster LTD contacted me to update their branding. They still wanted to keep some elements from their previous logo for continuity. I removed the background on the plasterer icon and outlined the image in Illustrator to make it a vector image to make it easy to size and print correctly. I also added glasses for a personal touch, as Emon wears glasses. I used a strong font with serifs to establish trust, dependability, a sense of history and tradition.
For SMOOTH OPERATOR I used a serif free font to imply modernity and also and bit of humour. Smooth Operator, get it… 😀
The colours, of course, are Taranaki’s amber and black!
They loved it.
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