Mid Thomas rang me one morning just as I had put Ailia down for a sleep.

“Taryn, how fast can you create a logo?”

“Well, it depends. Usually it would take a little while to figure out what you want to convey in your brand, do some design variations, to really think about the different uses that will be applied to.”

“I need it today.”


And I got a proof to her that day.

This logo came to me easily. I knew I needed strong font to convey trust, stability and the immediacy of the message implied in the name, Turf NOW. I knew I needed to convey turf hence the repeated turf spikes created in Adobe Illustrator. I used blue to represent trust and green to represent growth, nature and the colour of turf.

Turfnow were very happy with their new brand.